Alétheia is the essence of what’s real—unfiltered, unchanging, and quietly powerful. The lamb, our symbol, reflects both gentleness and resilience—a reminder that strength isn’t always loud. It points to Jesus Christ—the Lamb slain from the foundation of the world; the Lamb who takes away the sins of the world. This same Jesus is the center, and the circumference—the foundation, and the focus of everything we are and do. In a world layered with noise, Alétheia invites you to return to what’s pure, what’s honest, and what lasts. This isn’t just clothing—it’s a way to walk in clarity, even when the path is unclear.